Characterization of the Digital Political Culture from the analysis of the textual discourse of users in the social network Facebook.

Abstract

This article is the product of a master's research whose objective is to characterize the Political Culture of users in the social network Facebook. For this, discourse analysis is used as a method of studying and interpreting the positions and opinions of users on issues related to the presidential elections in Colombia during the year 2022, which they express through their textual comments. Likewise, the research adopts the methodological references of qualitative research, which allows the study of a given phenomenon through interpretation to give it meaning and meaning, as well as a descriptive-theoretical approach that allows contributions to the area of knowledge of Political Culture. in digital contexts. In conclusion, the research proposes the Digital Political Culture as a phenomenon that can be characterized by what the study called Popular Knowledge and Feelings, which are determinant to build a Skeptical and Detractive Digital Political Culture of what happens in the colombian political and social scenarios where historical struggles result without final reparation.