Discourse, gender, and power in the Mexican magazine Cosmos Magazine: 1912–1913
Keywords:
Speech, Gender, Discrimination, RacismAbstract
This research focuses on analyzing the magazine Cosmos Magazine from 1912 to 1913, to identify if a racist and discriminatory discourse existed. This magazine was a cultural publication with information from the Mexican Republic and the world. Its contents are reviewed, such as news, columns, advertising, articles, jokes, etc., so that the discourse it promoted will be investigated, as well as the publication's propagation power. Therefore, we start from Van Dijk's studies, to understand how discourse is manipulated in a racist way and with distorted information at will. Likewise, what Van Dijk (2007) proposes about racist ideologies and discrimination of the "Others" will be used, with the help of emphasizing the positive of "Us" and the negative of "Them", and deemphasizing the positive of "Them" and the negative of "Us", applying it to different levels of discourse.
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Copyright (c) 2025 Jorge Alberto Ruiz Barriga, Dana Paola Rivera Bernal
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