The media, the spectator and the narrative: Subtle powers.
Keywords:
Power, Media, Politics, AestheticsAbstract
Since the proliferation of the mass media, society has experienced drastical changes, one of
them in regards of power. In this essay I analize the power relationships between the mass
media and their spectators, as well as their mechanisms and consecuences. I sustain that this mechanism is the narrative understood as a way of deliberately choosing information with
the purpose to provide aesthetic feelings to the events on the world. This manipulation of
reality generates a power relation as far as the citizen lacks alternative ways of knowing
complex social realities, generating an information monopoly, information that can be
manipulated both in its content (facts) and in its form (narrative) to show the spectator
something that is not always the case. This would generate changes in public opinion which
could be easily instrumentalized.
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Copyright (c) 2021 Sergio Carlos Ramírez Amador
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